Steven Campbell, The Grand Fromage of Lifford Wine & Spirits, has a vision of a low carbon future, and it is finally here! We are proud to announce the launch of Steven Campbell Kind Wine in Canada.
This is the first international family of wines united under a Carbon Neutral banner providing choice for consumers looking to lower their carbon footprint.
On Saturday, October 26 the following wines will be available for sale at select LCBO stores.
Produced in small lots by some of the world’s most acclaimed winemakers in the globe’s finest wine regions, Campbell Kind Wines are designed to be affordable and over-deliver on price while allowing Canadian wine lovers to reduce their carbon footprint one sip at a time.
To achieve carbon zero status, the climate impact of these wines will be measured by Carbonzero, a Canadian company that specializes in determining carbon impacts.
The carbon footprint of the wine, packaging, and shipping will be offset here in Canada.
For Steven Campbell, the CKW project is the culmination of decades of engagement both as a leader in the wine trade and as a long-time supporter of environmental causes. Since 2005 Lifford Wine & Spirits has operated as a Bull Frog Powered, Carbon Neutral company. To date, in conjunction with Tree Canada, Lifford has planted over 90,000 trees across Canada.
“My vision of Campbell Kind Wine is both as a great libation that people will be happy to share with friends and family but also as a beacon to other providers of consumer goods. If you give people an affordable opportunity to lighten their carbon footprint, they will,” said Steven Campbell.