LIFFORD WINE & SPIRITS AND CELESTE LEVURE FORM PARTNERSHIP | March 16, 2018

NATIONAL REPRESENTATION WITH REGIONAL AGILITY

LIFFORD WINE & SPIRITS AND CELESTE LEVURE FORM PARTNERSHIP

Montreal and Toronto, March 16, 2018

Lifford Wine & Spirits and Celeste Levure are delighted to announce their strategic alliance.

With immediate effect, Lifford and Celeste have entered into a partnership allowing them to offer enhanced coast-to-coast, national distribution for their suppliers and customers.

Both Lifford and Celeste are leaders in the premium, on-premise wine and spirits markets in their respective provinces of Ontario and Quebec plus have a national reach selling wine and spirits in every province in Canada.

Regional leaders, together they will provide dynamic national strength, integrity and agility in changing market conditions for their suppliers and customers. Shared beliefs and philosophies for the future as well as complementary portfolios make this partnership an amazing opportunity for both businesses.

Lifford Wine & Spirits was founded in Ontario in 1978 and over the past 40 years has spread its distribution across Canada. Their steadfast mission is to source the finest and rarest wines and spirits of both exceptional quality and value, to provide exemplary service and to give back to their community.

Celeste Levure was founded in Quebec in 1993 with the on-going mission of providing a knowledgeable, respectful, effective, and passionate representation of the wines they are entrusted with bringing to market.

Charles Goyer, Founder, Celeste. “I am thrilled by this growth opportunity and proud of this announcement and of what is happening at our agency. Vive La Celeste 4.0! ‘The future looks so bright, I gotta wear shades,”

Steven Campbell, President, Lifford Wine & Spirits “This alliance is good news for all. Both companies combine passion, vision, and commitment with decades of experience to provide ongoing exceptional service, dedication and foresight for our suppliers and customers across Canada.”

Daniel Lavergne, CEO, Celeste: “We are extremely happy to finally announce and implement this partnership. Not only are the portfolios of Lifford and Celeste highly complementary, but this association will enable us to be favourably positioned in this globalizing market in constant evolution”.

Tim Lang, VP National Sales & Marketing, Lifford Wine & Spirits “Forming partnerships is relatively easy, but the opportunity to harmonize the synergies of both like-minded individuals and business strategies is very rare; the whole being much greater than the sum of its parts”.

For further details, please contact: 

 

Charles Goyer, Ph.D.

charles@lacelestelevure.ca

Daniel Lavergne

dlavergne@lacelestelevure.ca

Steven Campbell

StevenC@lifford.com

Tim Lang

TimL@lifford.com